Marketing Analysts (Senior Level and Mid-Level)

JOB DESCRIPTION

The Marketing Analyst position is responsible for helping to identify, lead, and execute analytical strategies for our clients. This individual will provide the analytical insight and results tracking to increase the effectiveness of our clients’ program objectives. Individual will work closely with the Agency Partners, creative, and interactive to develop and execute strategies and tactics for clients.
To be effective in this role it requires strong strategic and analytical thinking as well as relationship building skills. Strong communication and presentation skills are also key.
Additional requirements include, but are not limited to:
- Provide daily analysis and reporting of performance metrics and optimization of programs/campaigns
- Manage tracking of programs/campaigns and testing plans
- Provide customer segmentation, including segment development, measurement, analysis and reporting
- Develop frameworks and methodologies to determine customer loyalty metrics
- Predictive and segmentation modeling
- Develop data driven targeting strategies for customer acquisitions and retention
- Profitability Analysis and ROI modeling
- Experience in SAS, SQL required
- SPSS experience

POSITION REQUIREMENTS:

- 3-7 years of experience in analytics, preferably Loyalty Marketing analytics
- BA degree (MBA preferred)
- Self Starter
- Strong interpersonal skills, including the ability to work with people at all levels as well as within a team

COMPANY OVERVIEW

Denali is a company created by experienced marketers and industry leaders for one reason: to help our clients grow their business by forming deeper, richer relationships with their customers.

We believe that the way to sustain growth is by nourishing connections. We believe in appealing to reason, but penetrating beyond it. And we believe that remarkable results spring from extraordinary collaboration. We attract dreamers, innovators, conceptual thinkers and risk takers. Denali, North America’s greatest peak, means “High One.” It’s the symbol for how we think, and – in collaboration with Denali – what our clients can achieve.

That philosophy also applies internally. We’re a cohesive group, comfortable with collaboration, open to free-flowing communication and united in our belief that great relationships not only yield great work, they create an outstanding work environment. We strive to be the kind of place where people like to arrive in the morning, and – when deadlines demand – they don’t mind working into the evening. And just as the most successful marketing has a powerfully distinct identity, that’s also what we look for in team members. As long as you pull your weight, participate proactively in our growth, adhere to basic norms of conduct and hygiene, have your colleagues’ backs, and really care about doing the best possible work for our clients, we can put up with – no, we will CELEBRATE – your quirks, tics, eccentricities and everything else that makes you a compelling, interesting individual.

Bottom line: we’re serious about building something great and serious about wowing our clients. But we don’t take ourselves all that seriously. If you understand, appreciate and have been longing to find a company that makes that distinction, then we might be just the place for you.