Marketing Data Analytics Consultant - 324163

Full-time Employee – Minnetonka, MN

Ovations is part of the family of companies that make UnitedHealth Group one of the leaders across most major segments of the US health care system.

Imagine joining a group of professionals and clinicians who are working to improve health care for people over 50. Consider the influence you can have on the quality of care for millions of people. Now, enhance that success with enthusiasm you can really feel.

That's how it is at Ovations. Every day, we're collaborating to improve the health and well being of the fastest growing segment of our nation's population. And we're doing it with an intense amount of dedication.

Position Description:
This position will interact with internal product teams, marketing teams, finance teams, systems personnel (internal and external), other data analytics personnel and the data warehouse partner.

Primary Responsibilities:
• Serve as subject-matter expert in the area of statistical analysis and direct marketing targeting strategies
• Predictive modeling and segmentation development
• Modeling and segmentation measurement and refinement
• Test design and marketing measurement
• Ad hoc analysis and data mining
• Play leadership role in driving analytics strategy including managing projects involving cross-functional teams
This role will be responsible for developing and implementing marketing predictive modeling and segmentation strategies for our insurance products in the age 50-64 market. It also supports the data analytics needs of the Customer Retention team for all products within Ovations - Insurance Solutions. The Data Analytics Manager will also collaborate with the Data Analytics Director and marketing teams to recommend and implement individual campaign tests and control processes and be responsible for model performance analysis. This role will also have the ability to link modeling/segmentation techniques to business results.

Here, you will discover a culture that grows through challenge. That evolves by being flexible. That succeeds by staying true to our mission to make health care work effectively and efficiently for seniors. Put your best to work for us, and discover extraordinary opportunities for growth.

Qualifications:
• Minimum 3 years data analysis, test design and marketing segmentation experience; direct to consumer service industry experience preferred
• Experience in predictive behavioral modeling for acquisition and retention
• Working knowledge of relational databases required
• Demonstrated capability in driving business results through modeling and segmentation implementation, analysis and refinement
• Ability to provide clear and concise reporting and analysis
• Proven project management capabilities
• Experience in managing analytical projects for external clients
• Knowledge of SAS and SQL required
• Experience with OLAP tools including Microstrategy preferred
• BS in Mathematics, Statistics or related field required
• Master's in Statistics or related field strongly preferred

Go to www.unitedhealthgroup.com and refer to requisition number 324163.

Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.